The perfume industry in Hyderabad dates back to the 16th century when the city was ruled by the Qutb Shahi dynasty. The rulers were known for their love for perfumes, and they encouraged the production of fragrances in the city. The city’s location on the Deccan plateau, which is rich in natural resources such as sandalwood, rose, jasmine, and other flowers, made it an ideal place for the production of perfumes.